Dealership pylons carry the manufacturer’s logo and your dealer name, both of which must be printed to strict colour standards. Boldmedia Print Zimbabwe prints pylon faces to brand specification and can coordinate the structure with engineering input where required. A site survey may be needed before quotation.
Dealership pylons are tall freestanding signs at motor dealerships that carry the vehicle manufacturer’s logo, the dealer group name and sometimes service, parts or pre-owned departments. They anchor the dealership’s presence on busy roads and help customers find the right entrance, particularly where several franchises share one site. Many manufacturer brands specify the exact shape, finish, logo size and lighting of their pylons.
Unlike general business pylons, dealership pylons are usually governed by the manufacturer’s corporate identity programme, so design freedom is limited and accuracy matters. A good dealership pylon matches those standards, has crisp finishes that reflect a premium automotive brand, and is engineered for its height and wind exposure. When a dealership changes franchise or a manufacturer updates its identity, existing pylons are often refurbished or reclad.
Where it works well
- Main road manufacturer brand pylons
- Dealer group identification pylons
- Service and parts entrance signs
- Pre-owned vehicle department pylons
- Multi-franchise site directory pylons
- Corporate identity refresh and reclad projects
Materials and finishes
- Steel structure with folded aluminium cladding
- Illuminated 3D manufacturer logos
- Acrylic or polycarbonate illuminated panels
- Automotive-grade paint or powder-coated finishes
- Brushed or polished metal accents
Lighting options
- Internally lit logos and panels
- Halo-lit or front-lit dealer name letters
- Floodlighting for non-illuminated elements
What affects the price
- Pylon height and profile
- Manufacturer specification requirements
- New build or refurbishment of existing structure
- Illuminated logos and lettering
- Foundation and engineering needs
- Crane and site access
- Approvals and drawings
Supplying measurements
Provide the proposed or existing pylon position, the manufacturer's signage specification if you have it, and photos from the road. For refurbishments, include the current pylon's dimensions.
Artwork requirements
Manufacturer logos normally come from the brand's identity manual. Dealer group logos should be supplied in vector format (PDF, AI, EPS or SVG) with exact colour references.
Survey and installation
New dealership pylons require foundations and structural design with engineering input where required, and commonly municipal approval. A site survey is needed before a formal quotation, and illumination is connected by a qualified electrician.
Maintenance
Keep cladding and logos clean so they reflect the dealership's premium image, and inspect lighting regularly. Touch up chips or scratches in paint finishes before corrosion can start on the structure.
Frequently asked questions
Can you build to our manufacturer's signage standards?
Yes, we work to the specification and drawings provided by the vehicle brand.
Our franchise has changed — can the pylon be reused?
If the structure is sound, it can often be reclad with the new branding; a survey confirms suitability.
Can one pylon carry more than one brand?
Yes, multi-franchise pylons are common, subject to each manufacturer's rules.