Roadside billboards need large, bold print that drivers can take in at a glance. We print billboard flex and mesh in panels or single pieces to suit the structure. A site survey may be needed before a formal quotation for structure or installation work.
Roadside billboards are freestanding billboard structures placed beside roads, highways and arterial routes to reach drivers and passengers. They are typically mounted on a monopole or lattice structure high enough to clear surrounding obstructions and angled for the best sightline from approaching traffic. They are used both for paid campaigns on media-owner sites and for businesses advertising on their own land next to a road.
Roadside placement brings special considerations: the message must be read in a few seconds, and road authorities control where and how billboards may be erected. A good roadside billboard is positioned at the right distance and height for its traffic speed, has an engineered structure for wind loads and carries a simple, high-contrast design. Compared with rooftop or wall billboards, roadside sites usually offer the clearest long-range visibility.
Where it works well
- Highway and freeway advertising
- Directions to farm stalls, lodges and attractions
- Dealerships and retailers on main routes
- Property and estate sales campaigns
- Own-land billboards on business premises
- Tourism and destination marketing
Materials and finishes
- Monopole or lattice steel structure
- Galvanised or painted steelwork
- Printed PVC or mesh skins
- Access ladders, walkways and safety rails
- Concrete foundations
Lighting options
- Non-illuminated
- LED floodlighting
- Solar-powered floodlights at off-grid sites
What affects the price
- Structure type and height
- Face size and number of faces
- Foundation and engineering requirements
- Road authority and municipal approvals
- Crane, traffic control and site access
- Skin printing and replacement frequency
- Lighting and power supply
Supplying measurements
Provide the site location (GPS pin is ideal), the road it faces and the direction of traffic. Photos taken from the road at a distance show the sightline and any obstructions.
Artwork requirements
Supply print-ready CMYK PDF artwork to the face proportions, with large type and minimal copy. Low-resolution logos should be supplied as vectors (PDF, AI, EPS or SVG) to stay sharp at billboard scale.
Survey and installation
Roadside billboards need a site survey before a formal quotation, structural design with engineering input where required and the relevant road authority or municipal approvals. Installation may require cranes and traffic management.
Maintenance
Have the structure, foundations and access ladders inspected periodically, especially after storms. Replace skins when colours fade or edges start to fray.
Frequently asked questions
Can I put a billboard on my own property next to a road?
Possibly, but approval from the road authority and municipality is usually needed. We can assist with drawings for the application.
How much text should a roadside billboard have?
As little as possible — a short headline, logo and one simple call to action.
Can it be lit where there is no power?
Solar-powered lighting may be an option depending on the site.