Shelf talkers are small printed signs that sell right at the shelf edge. Boldmedia Print Zimbabwe prints and die-cuts shelf talkers, wobblers and shelf strips. We size them to your shelving.
Shelf talkers are small printed signs attached to the edge of a shelf to draw attention to a product: a new arrival, a price, a feature, a staff pick or a promotion. They include shelf strips, wobblers on flexible arms, shelf danglers, clip-on cards and adhesive labels, and are one of the most direct ways to influence choice at the point of purchase.
A good shelf talker is small enough not to block stock, has a short message that can be read at a glance, and is attached securely so it does not fall off when shelves are restocked. Shelf talkers differ from special offer signs in scale and placement: they sit right on the shelf next to one product, while offer signs usually cover a display or counter area.
Where it works well
- New product and launch callouts
- Price and promotion highlights at shelf edge
- Staff picks and recommendations
- Feature and benefit messages for products
- Brand blocks in supermarkets and pharmacies
- Wine, liquor and speciality store product notes
Materials and finishes
- Card or synthetic paper shelf talkers
- PVC wobblers with flexible arms
- Adhesive shelf strips
- Clip-on cards for shelf channels
- Die-cut shapes
- Laminated cards for repeated handling
What affects the price
- Quantity
- Size and shape (standard or die-cut)
- Material: card, synthetic paper or PVC
- Attachment type (wobbler, clip, adhesive)
- Number of different designs
- Print finish and laminate
- Packing per store
Supplying measurements
Tell us the shelf edge height or ticket channel size, the attachment method you prefer and quantities. A photo of the shelving helps us choose a suitable format.
Artwork requirements
Supply print-ready PDFs with bleed and outlined fonts, or send the wording and logo for us to lay out. For custom die-cut shapes, a cutting line is set up as part of the artwork.
Survey and installation
Shelf talkers are placed by store staff and need no installation. Supplier and brand campaigns can be packed per store for easy distribution.
Maintenance
Replace shelf talkers that are bent, faded or out of date. Remove them when the promotion ends so shelves stay uncluttered.
Frequently asked questions
What is a wobbler?
A shelf talker on a flexible plastic arm that moves slightly as people pass, drawing the eye to the product.
Will shelf talkers fit our shelving?
Tell us the shelf edge or ticket channel size and we will choose a format that attaches properly.
Can you pack them per store?
Yes, multi-store campaigns can be packed and labelled for each branch.