A brand visibility assessment looks at how your signs, windows and printed displays appear from the street. We review photos and approaches and suggest practical print and signage improvements. Boldmedia Print Zimbabwe focuses on changes that are simple to produce.
A brand visibility assessment looks at how easily customers can see and recognise your business from the street, the parking area and approaching traffic. It considers sightlines, sign sizes, viewing distances, lighting, competing signs and obstructions such as trees or neighbouring buildings.
A good assessment gives practical recommendations, such as a larger fascia, a projecting sign, a pylon panel, window graphics or better lighting, with photos showing where the problem is. A signage audit inventories what you have. A visibility assessment asks whether customers can actually find you, and is useful when foot traffic is low or a site has moved.
Where it works well
- New premises before choosing signage
- Sites with low walk-in traffic
- Businesses set back from the road
- Branches in busy shopping centres
- Night-time visibility checks
- Reviews after a move or rebrand
Materials and finishes
- Photos from approach routes and parking
- Notes on viewing distances and angles
- Obstructions and competing signage
- Daytime and night-time observations where arranged
- Recommended sign types and positions
What affects the price
- Site location and travel
- Number of approach routes to assess
- Whether a night-time visit is included
- Number of sites
- Mock-ups and report detail
Supplying measurements
Send the site address and tell us how most customers arrive: on foot, by car or by public transport. Photos from the road or parking area help us prepare.
Artwork requirements
Share your logo and current signage so we can assess legibility and contrast. Recommendations may include mock-ups using site photos.
Survey and installation
Any recommended signs that involve height, electrical work or structures will need a site survey before a formal quotation. Landlord or municipal approval may also be required.
Maintenance
Revisit visibility when the surroundings change, such as new buildings, trees or competitors. Keep your signs clean and lit so recommendations stay effective.
Frequently asked questions
What is the outcome of an assessment?
Practical recommendations on sign types, sizes and positions to improve visibility, with supporting photos.
Can you check visibility at night?
A night-time visit can be arranged to check lighting and illuminated signs.
Does it guarantee more customers?
No. It identifies visibility problems and solutions, but results depend on many factors beyond signage.